I build brands across scales —
from insight to execution, from story to system.
Hi! I'm Annika Rachmat
+1 872-664-2914
About Me
Hi! I'm Annika
I'm a 20-year-old marketer,
creative strategist, and social entrepreneur,
studying Psychology at Northwestern
University with minors in Business
Institutions, Entrepreneurship, and
Integrated Marketing Communications.
I’m passionate about human-centered
brands and social-impact innovation,
crafting strategies and stories that bridge
people, purpose, and culture.
Skills & Certifications
Google Analytics 4, Instagram Insights, Simply Analytics, Qualtrics, Javascript, Java, HTML, Python, Adobe Photoshop, Adobe Illustrator, Adobe Lightroom, Wix, Final Cut Pro, Canva, Figma, Etc.
What I Actually Do
Entrepreneurship & Venture Building
– Founded & scaled social ventures across 4 regions
– Led initiatives impacting 160,000+ food portions redistributed
– Grew digital communities to 3,000+ followers
– Led revenue growth of up to 60% in social-impact ventures
Brand, Marketing & Business Development Strategy
Strategy work spanning brand positioning, consumer insights, and go-to-market planning across beauty, fashion, and lifestyle brands.
Cross Cultural Experiences
Lived and worked across Indonesia, Singapore, Italy, and the U.S., informing my approach to localization, cultural nuance, and global brand strategy.
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Relevant Skills
– Brand positioning & go-to-market strategy
– Consumer research & Data Analysis
– Social & influencer marketing strategy
– Cross-cultural brand localization
– Pitch decks, brand books, and growth frameworks
​– Logo & identity systems for early-stage brands
