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My Portfolio

In a beauty landscape increasingly shaped by performance claims and aesthetic minimalism, true innovation lies at the intersection of science and care. Nurilab is a high-tech skincare-makeup hybrid developed by Korean and Indonesian doctors, blending clinical dermatology with advanced cosmetic formulation. Designed to treat while you wear, Nurilab reframes makeup as an active extension of skincare. Products such as its acne-clearing concealer deliver targeted treatment ingredients alongside seamless coverage and addressing inflammation, barrier repair, and skin recovery in real time. Rooted in Korea’s biotech-driven beauty expertise and Indonesia’s holistic approach to skin health, Nurilab positions makeup not as camouflage, but as functional healing. The brand speaks to a new generation of consumers who expect efficacy, transparency, and science-backed results: where beauty is no longer separate from skin health, but engineered into it.

Nurilab

Nurilab – Clinical credibility, Functional beauty, and Skin-first Innovation

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The modern hair-care market is increasingly shaped by clinical claims and trend-led aesthetics, yet often overlooks the realities of women’s fast-paced, mobile lifestyles. For women constantly moving between roles, places, and moments, hair care must do more than promise results. It must be intuitive, efficient, and confidence-building. This project explores how a hair-care line designed for women on the go can combine performance with simplicity, transforming everyday care into a seamless ritual that supports readiness, self-expression, and ease throughout the day.

Arego Hair Care

Arego Hair Care – For Every Women on The Go

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In a beverage market increasingly dominated by minimalist wellness claims and borrowed Asian aesthetics, cultural depth is often reduced to surface-level cues. While functional drinks promise optimization and performance, they frequently overlook the emotional rituals, warmth, and storytelling that make food and drink meaningful. Just Nona emerged as a response to this gap. Rooted in Peranakan heritage, where hospitality, layered flavors, and intergenerational rituals shape daily life, the brand sought to translate tradition into a contemporary expression that resonates with a new generation. The challenge was not simply to create a beautiful beverage brand, but to honor cultural richness without nostalgia, crafting a language that feels modern, joyful, and deeply human.

Just Nona

Just Nona — A modern expression of Peranakan ritual, beauty, and joy

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