Global Marketer,
Strategic Thinker,
Brand Storyteller
I'm a Marketing student with hands-on brand-building experience, passionate about creating meaningful, globally relevant brands through strategy and creativity
Aside from work, I’ve lived across four countries and love exploring the world with friends. I’m inspired by fashion, design, and culture, casually documenting moments on my digi-cam (nothing too serious), and I’ll never say no to good fusion food.
I guess I just love collecting stories — some through travel, some through the people I meet, and some on streets I haven’t explored yet.
Work Experience
Marketing & Communications Intern @ GoTo Group
Content Strategy, Campaign Execution, Cross-Channel Marketing, Creative Briefing, Consumer Insights, Competitive Analysis, Performance Reporting, Stakeholder Collaboration, Digital Strategy, Social Media Analytics.
August 2025
Business Strategy & Marketing Intern @ Jus For U / Just Nona
Brand Positioning, Go-To-Market Strategy, Visual Identity Systems, Brand Messaging, Market Research, Concept Development, Pitch Deck Strategy, Partnership Storytelling, Entrepreneurship, Social Impact Branding.
June - August 2025
Digital Marketing Intern @ Nurilab
E-Commerce Development, TikTok Shop & Shopee Integration, Website Launch, Campaign Optimization, Consumer Research, Competitive Analysis, Agency Collaboration, Performance Marketing Support, UX Optimization.
July - August 2024
Leadership
Founder & Business Development Lead @ Our Reworked World
Brand Strategy, Product Repositioning, Marketplace Strategy, Storytelling & PR, Partnership Development, Social Impact Marketing, Revenue Growth Strategy, Operations Scaling, Entrepreneurship, Sustainability Strategy.
2022 - Present
STITCH Fashion Magazine (Northwestern)
Content Strategy, Campus Activations, Social Media Strategy, Event Marketing, Brand Partnerships, Editorial Collaboration, Community Engagement, Creative Production.
2025 - Present
UI/UX Designer @ Spark (Northwestern)
UI/UX Design, Website Design, User Flow Mapping, Wireframing, Visual Interface Design, Conversion Optimization, Digital Marketing Strategy, Brand Alignment, Usability Testing
2024 - 2025
President @ Food Flip
Nonprofit Branding, Partnership Development, Community Marketing, Sponsorship Strategy, Operations Scaling, Impact Storytelling, Stakeholder Engagement, Leadership, Program Growth Strategy.
2021 – 2025
Marketing Director @ For Your Closet
SEO Strategy, Paid Media, Growth Marketing, E-Commerce Strategy, Brand Development, Analytics Reporting, Community Building, Conversion Optimization, Sustainable Brand Positioning.
2020 – 2023
Creative Director & Editor @ IASAS Film & Art
Creative Direction, Video Production, Storyboarding, Editing, Visual Storytelling, Team Leadership, Project Management, Narrative Development.
2020 – 2023
Education
B.A. In Psychology @ Northwestern University
Minors in Business Institutions and Entrepreneurship
2023 - 2027
Integrated Marketing Certificate @ Medill, Northwestern
Integrated Marketing Communications Certificate — Medill School of Journalism
2025 - 2027
Wharton Global Youth Program
Leadership in the Business World (LBW)
Future of the Business World
2021 & 2023
Jakarta Intercultural School
GPA: 4.22 / 4.00
IASAS Film Award · Scholar & White Letter Awards
National Honor Society
IASAS Film & Art · Varsity Basketball · IASAS Service
DECA President · Founder, Our Reworked World · Photography Club
Class of 2023